BAGMA Bulletin Jan 2010
Chinese garden machinery range heads for Britain
A new entrant to the UK garden machinery industry wants to hear from progressive dealers looking for an exciting and profitable business opportunity.
Although the name Sanli may not be widely known at present, this situation is set to change over the coming months as the company’s UK operation establishes a national dealer network for the Sanli range of outdoor power equipment.
Based near Abingdon, Oxfordshire and headed by former Countax sales director, Mark Osborne, Sanli UK’s sales and technical support team has a combined experience totalling more than 150 years – all of which is now focused on helping new dealers build a successful business for Sanli products throughout the UK.
Sanli – the brand name of the Fujian Sanli Engine Company Ltd – was established in 1983 and is today one of China’s leading manufacturers of small engines, motorcycles and garden machinery, all marketed world-wide under the Sanli name.
More than 1,000 staff are employed at the company’s 300,000 sq m high-tech engineering and production facility in Jinjiang City, Fujian Province. Significantly, around 70 technicians are engaged on research and development, highlighting Sanli’s commitment to product design, development and improvement.
Starting off steadily within its home market, Sanli’s turnover has grown in line with a sustained expansion of the company’s overseas operations. Sanli garden machinery, headed by pedestrian lawnmowers, already sells strongly in Australia, mainland Europe and South America, while the company’s motorcycles enjoy high market share in many parts of Africa and South America as well as several European countries.
The numbers of lawnmowers alone shipped over the past year by Sanli to distributors in Europe, Australia, the USA, Canada and South America topped half a million units.
Support for these products is being provided increasingly to appointed dealers and end-users by wholly-owned Sanli branches, the most recently established being Sanli UK.
Delivering exceptional quality, reliability and performance at highly competitive prices, Sanli products now being launched in Britain encompass a wealth of high-demand garden machines, giving dealers an extensive range of powered equipment to offer to domestic, estate and semi-professional customers.
The Sanli product line includes both push-type and self-propelled pedestrian mowers in cutting widths from 40cm – 51cm. All are powered by single cylinder OHV four-stroke engines and incorporate model-dependent features such as centralised cutting-height
adjustment, 60 litre capacity grass collectors and a choice of 3.5hp, 4hp or 5.5hp engines. All Sanli products come with a two-year domestic use warranty as standard.
Other products in the range are a 10.5hp ride-on mower with 76cm side-discharge deck and mulching facility; a 1.25m cut zero-turn rider mower powered by a 22hp twin-cylinder petrol engine; a selection of engine-powered brushcutters and chainsaws; two portable generators and a petrol hedge trimmer.
Sanli UK will be delighted to hear from companies interested in learning more about the Sanli package and the many benefits that a Sanli dealership could bring to their business.
Posted In Latest news, Jan 01 2010.